Diana By 

WE LOVE ANA


The person behind the Love, Ana brand is a young product designer, Ana Tevšić Nauković, who designs interior design products; lamps, coffee tables, hangers, and many things that are available on order. In her studio, products and items are developed daily and then sold to both foreign markets and in the store in Dežmanov prolaz. We talked with Ana on a sunny Zagreb morning, and apart from being amazed by numerous little things in the store (which are not only esthetically appealing, but also functional), we were thrilled by Ana’s great vibe, accessibility, and love she feels for her work.

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How did you come up with the idea of starting Love, Ana? Where did you get the idea for the name?

I majored in industrial design at the Study of Design at the Faculty of Architecture, so the course of my transition from studies to work was logical. I work all the time and the studio formed quite quickly thanks to great exhibitions around Europe and excellent feedback from the clients. The idea for the name sort of imposed itself – from an e-mail signature to a recognizable brand. The name comprises the essence of my work, of my doing everything I do – with love.

Where do you draw inspiration from?

I find inspiration in the function of a product and the way a product is used. I’m also often inspired by materials, cross-connections, and technical details, as well as more general things like travelling and vacations.

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What kind of products do you offer?

I have a wide array of products; from little items for serving food to lighting. You can see everything at our web page or in Dežmanov prolaz 4.

Who are your artistic role models?

I don’t have any. I love to learn, so I read and research various artists and designers whose work thrills me. I believe the main part of my work is to constantly question everything I know and to learn as much as I can.

What do you like to make the most?

I like the design process the most, not a specific type of product. I love and enjoy every aspect of my work, but I have more ideas than I’m able to work on.

What are your business plans for the near future?

This year I plan to present several new products, go to some exhibitions or shows abroad. My goal for this year is to improve details, to invest in the development of new products, and to concentrate on product placement in foreign markets.

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What are your favorite places in Zagreb?

I have to admit I don’t go out much; I love to spend time outdoors, in nature. But since we’re about to have some nicer weather, they’ll be opening several terraces I love to have coffee at. One of them is the terrace of Pivnica Medvedgrad in Ilica. For a tasty meal, I’ll choose Boban, Burgeraj, and Pod Zidom, and for a glass of great wine, I’ll go to Basement wine bar.

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Photo: Lidija for MLZ, web Love, Ana

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